Google: Project Re: Brief

Can America's most iconic advertising be re-imagined for the web? This year, Internet advertising turns 19-years-old. And yet despite almost two decades of innovation online, digital ads are still being used to simply inform more than they're being used to connect, engage and entertain. So we designed this experiment to re-imagine what advertising can be and push the boundaries of how creative ideas and our technology can work hand in hand.

Of course, this is but just a fraction of the entire project. To see it in its entirety and also watch the documentary, visit

“…elevating online advertising from mere marketing to something greater: Communication, entertainment - even art"
Washington Post

“amazing” “about bringing people together”.
The New York Times

“For me, this is different, a brilliant piece of storytelling used to highlight the importance of creative thinking in a technical world.”
Digital Buzz