Can America's most iconic advertising be re-imagined for the web? This year, Internet advertising turns 19-years-old. And yet despite almost two decades of innovation online, digital ads are still being used to simply inform more than they're being used to connect, engage and entertain. So we designed this experiment to re-imagine what advertising can be and push the boundaries of how creative ideas and our technology can work hand in hand.
Of course, this is but just a fraction of the entire project. To see it in its entirety and also watch the documentary, visit www.projectrebrief.com
“…elevating online advertising from mere marketing to something greater: Communication, entertainment - even art" Washington Post