Campbell's Soup: We've Got A Soup For That

Amid an unseasonably warm winter, Campbell’s wanted to give Australians more reasons to enjoy soup. So we leveraged the technologies of digital out-of-home and used data to deliver real-time, geo-targeted messages to the public.

The messages displayed in the placements were triggered by everything from real-time traffic congestion, audience data, the weather, the time of day, week, as well as site specific messaging.