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Rugby League World Cup

Sport, by its ethos, is democratic and the world is full of unknowns just one game away from stardom.

Stemming from the insight that most Aussies and Kiwis think international Rugby League begins and ends with them, we created a campaign for the 2017 Rugby League World Cup which seeks to reframe the unknown players of the World Cup from easily ignored to must-see threats who have the potential to re-shape the tournament.