The Glenlivet - Obey the rules. Miss the fun
How best to enjoy a single malt scotch has long been debated. Neat. On the rocks. With an unashamed dash of Coke Zero. Point is, despite its reverence, it shouldn’t ever be made to feel insular, exclusive or intimidating.
That’s the driving idea behind this campaign for The Glenlivet featuring Academy Award Winner, Anna Paquin. Less pipe-puffing, white-bearded old men. More attitude, fun, and teal-coloured Panther heads. The perfect mix to give those unwritten rules of scotch a middle finger salute.
Rockstar fashion photographer, Jamie Nelson helped us reinvent the concept of a whisky drinker at her 60s pink pillared mansion in the San Fernando Valley.