Google - Project Re: Brief

Can America's most iconic advertising be re-imagined for the web? Despite decades of innovation online, digital ads are still being used to simply inform more than they're being used to connect, engage and entertain. So we designed this experiment to re-imagine what advertising can be and push the boundaries of how creative ideas and our technology can work hand in hand.

“For me, this is different, a brilliant piece of storytelling used to highlight the importance of creative thinking in a technical world.”
Digital Buzz

“…elevating online advertising from mere marketing to something greater: Communication, entertainment - even art"
Washington Post

“amazing” “about bringing people together”.
The New York Times

“One of the coolest things coming out of SXSW is an offering from Google.”

Wired Magazine