Online bookmaker Sportsbet is depriving villages the world over of their idiots. Why? To help promote the brand’s new, ‘foolproof’ iPhone app. Endorsing the incredibly easy to use app is former NRL whiz kid Todd Carney, Miss Teen South Carolina and leading flat earth theorist, Mark Sargent, amongst other notable brainiacs and Darwin Award winners.
Contextual OOH in airports, gyms and roadside locations across the country also support the campaign.